It Works Every Time, according to Billy Dee Williams.
This malt liquor was introduced to honor the Baltimore Colts, the number 45 coming from number 45 on the team.
In the 80s and 90s, the spokesman for the drink was none other than Lando Calrissian; who, when criticized for appearing in its commercials, said "I drink, you drink. Hell, if marijuana was legal, I'd appear in a commercial for that too."
In the end they will lay their freedom at our feet and say to us, 'Make us your slaves, but feed us.'