yeah if you consider "10 million subscribers a month" dying.
No but considering that text was changed during the TBC expansion when close to 5 million boxes were recalled due to false advertising by blizzard.
Original text on the box was, "Join 10 million people playing World of Warcraft right now" to "10 Million people have experienced World of Warcraft", after it was found that the 10 million they produced on the box, was Current/Banned/Trial/Inactive accounts,so wasnt a true representation of the actual population.